"3 IDIOTS" movie marketing

Being a marketing student, i love marketing and always appreciate the new fundas of same. One fine day, i show an auto with banner "Capacity : 3 IDIOTS"..

and believe me this is not one auto but there are hundreds of auto in city with same promoting the aamir movie "3 idiots".. HATS OFF THE MARKETING TEAM.. i loved it..

It look like salt water is best conductor of electricity (all knows it but Rancho applied); same i have experienced; we all know auto max. capacity is 3 persons but movie team applied same for marketing... 3 cheers to 3 idiots...

Interesting colour concept

I have come across many such advertisement where logo colour is used consistently in or around the subject/matter/lead actor or actress. These colour make a impact same as that of MIRANDA ad which say "Orange dekha tho dil bola Miranda". Below are the ad which we would have seen (do notice the logo colour being shown or highlighted)

Idea and abhishek turban (yellow)

Reliance and hrithik (blue and white) & background orange complimenting

Reliance and hrithik (white) and purple with hrithik shirt design colour

Vodafone and zoozoo (white and red)

Dhoni & Aircel colours (blue and red)

Airtel and shahrukh (red and white)

Airtel and football and background complimenting (red and white)
Airtel and kareena saif (red and white)
Airtel and lead girl (red and white)

Tata sky and aamir khan (blue and red)

tata sky and puppet (blue and red)

INTERESTING COLOUR CONCEPT.... isn't it?

Happy 2010

De Dhana Dan

“De Dhana Dan” sounds as interesting as its music does. Movie of famous comedy trio of “Hera Pheri” then sequel of it “Phir Hera Pheri” pulls us towards theatre. I would say USP of movie is comedy trio (Akshay, Sunil and Paresh rawal).

Story starts with the Akshay background and his destiny chosen job; Sunil and his dreams which fails and try to settle with courier job; both are in love and their love (Katrina and Sameera) spends money on them (wow kya girlfriend hai, here other guys are burning holes in their pockets in love); Paresh Rawal is shown as swindler businessman and his son Chunky Pandey dances on his father tune; Paresh looks for family where he fixes marriage for his son, coincidently gal is Katrina but she comes out with smart excuse and escapes for agreement; Paresh meets with Sameera father oberoi (that too coincidently) and this time everything goes fine; both gals are worried and informs Akshay and Sunil about the same; they all need to arrange lots of money and so as to plan to run away from home and live life happily after; and then plans, confusion, chaos and we all know Priyadarshan series of comedy.

Movie promises series of comedy which I think is somewhat stereotyped in Priyadarshan’s movies; storyline has no direction; no heads no tails; what is main story, where it is heading, what is going on in screen; many characters are unnecessary for story and looked like they are imposed deliberately for creating plastic driven comedy and confusion with characters.

I was not much impress this time with movie due to bad storyline or say story direction; movie is trying to create comedy due to confusion but it was creates confusion among me too not because I am not able to enjoy comedy but due to where is story heading or say what was story and what is been showing now is not correlated; comedy is same or say typecast of Priyadarshan’s movies; for example... someone getting electric shock; all are running after one another in circle or say trying to catch one another; all confusion is due to money involved.....

Comedy is good but stereotype; story has no heads and tails; bad story direction; I would rate only 2 out of 5; nothing great about movie to look forward as it seems or say title creates interests; I won’t suggest this to anyone; This is my personal view and it may vary from person to person taste.

Departed Soul

Hi friends, I lived my life happily. I have seen my innocent childhood days, naughty school days, flirty college days, committed love life, dedicated marriage life, concerned parenthood, capitalist business, early old age experience and many more things. Chasing dreams; fulfilling my wish as well as family needs; gaining admiration from society and witnessing business growth. I was always heart listener and never to mind.

I loved my family members most and was loved by all. I was dearest in my friend group and much awaited person in society. I wished to live life more lively and more enthusiastically but there is something called supernatural powers which cannot be control by us or anyone on this world, ripped apart all happiness from me and threw me in sea of sorrow, pain and agony.

I was here but nowhere for my family & dear ones. I was here but can’t see, speak, smell and feel others. I was here with immense pain and torment inside. My body was present but liveliness in my body was gone astray. It took many months for my body to show some dynamism. My family & dear ones were happy to see some drive in my body. All were comforting me for better health and fitness. My dear ones were putting efforts for my betterment but my body was scattering pain and anguish to my family & dear ones. In process, they feel pain as that of me; sometimes they feel suffering as that of me; and they do understand about my misery revolving inside. They too cry, when I cry for myself; they too fear, when I fear; they do try to understand; when I try to voice out my feeling.

After much to my struggle, I couldn’t bring much to my body and I too can’t see my dear ones in grief; and then I got my Final Call for departure. I have to leave my life escort Body and comply with HIS order. I gave final goodbye to this world, family & dear ones and left to get rewarded for my good and pay back for my evil virtues. I can see my family and dear ones mourning for me from here (up above the sky) which is not bearable for me.

I can understand the loss of dear ones; it hurts everyone most; changes life of many ones to a great degree, but we need to understand that we all have time to live and at certain time we all have to leave this world. So I just want to say to you all that when you all cry for me, I do feel pain; I feel happy to see you happily living life; please don’t lament for my body; I am amongst you all; you need to feel my presence; I am alive in your hearts.

Hey friends, this is message from not only from me but from all DEPARTED SOULS who are with me and have become my new family up here above. We all want you to carry on with your life smoothly and steadily, and if at all you want to remember us, close your eyes; keep your hand on your heart; and take our name; we will be there and be seen anew with smiling face. MISS YOU ALL.