Marketing concept "Credit Card boys wear"

Credit card and boys wear.. sound something strange.. I have ask owner of same and got the logic behind keeping such brand name..

They explained me that "Brand name will be always in retailers mind as credit card is one of the instrument for transaction and mode of bill payment; thereby it will be always be their mind as well as will have top recall brand name; being it easy to remember and this term 'Credit card' is their part of business."

To make it more visible for retailers & consumers, they have released the sticker which were pasted behind the bill counter or at glass doors. Stickers were as below