1st Marriage Anniversary

Happy Holi

Happy Valentine Day

Luv 4 u.... luv u all. may lots of love shower on you to make this life blissful

Vodafone - Marketing concept

Nice concept.. it wont cost much but when i entered this road lane.. both side, vodafone is painted on the shop shelters... it strikes every one passing this road with its brand name and making impact.

Happy 60th Republic Day

Marketing concept "Credit Card boys wear"

Credit card and boys wear.. sound something strange.. I have ask owner of same and got the logic behind keeping such brand name..

They explained me that "Brand name will be always in retailers mind as credit card is one of the instrument for transaction and mode of bill payment; thereby it will be always be their mind as well as will have top recall brand name; being it easy to remember and this term 'Credit card' is their part of business."

To make it more visible for retailers & consumers, they have released the sticker which were pasted behind the bill counter or at glass doors. Stickers were as below

"3 IDIOTS" movie marketing

Being a marketing student, i love marketing and always appreciate the new fundas of same. One fine day, i show an auto with banner "Capacity : 3 IDIOTS"..

and believe me this is not one auto but there are hundreds of auto in city with same promoting the aamir movie "3 idiots".. HATS OFF THE MARKETING TEAM.. i loved it..

It look like salt water is best conductor of electricity (all knows it but Rancho applied); same i have experienced; we all know auto max. capacity is 3 persons but movie team applied same for marketing... 3 cheers to 3 idiots...

Interesting colour concept

I have come across many such advertisement where logo colour is used consistently in or around the subject/matter/lead actor or actress. These colour make a impact same as that of MIRANDA ad which say "Orange dekha tho dil bola Miranda". Below are the ad which we would have seen (do notice the logo colour being shown or highlighted)

Idea and abhishek turban (yellow)

Reliance and hrithik (blue and white) & background orange complimenting

Reliance and hrithik (white) and purple with hrithik shirt design colour

Vodafone and zoozoo (white and red)

Dhoni & Aircel colours (blue and red)

Airtel and shahrukh (red and white)

Airtel and football and background complimenting (red and white)
Airtel and kareena saif (red and white)
Airtel and lead girl (red and white)

Tata sky and aamir khan (blue and red)

tata sky and puppet (blue and red)

INTERESTING COLOUR CONCEPT.... isn't it?

Happy 2010